Social Media Specialist

New York, NY

Post Date: 05/09/2017 Job ID: 9763395 Industry: IT Consulting
Responsibilities:
Plan, execute, manage, and optimize paid campaigns on Facebook and other social platforms from launch to completion
Create posts that inspire users to click through and engage on-site, including writing engaging copy in Client's voice while understanding/achieving client goals
Maintain and organize all campaign materials including landing pages, copy, images and tracking codes
Oversee QA process to ensure accurate campaign implementation, pacing and performance
Troubleshoot issues on all pre-production and live campaigns
Be up-to-date on social media ad formats


Qualifications:
Four-year college degree or similar work experience
3+ years of integrated experience managing multi-channel social campaigns
Extensive knowledge in social media channels such as Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn proficiency in Power Editor is a must.
Strong analytical thinker with the ability to differentiate campaign structure based on individual client KPIs
Excellent grammar, communication and writing skills
Strong project management skills
Experience with Adobe SiteCatalyst, Taboola, Outbrain and other content distribution networks is a plus
Experience in the consumer health industry is also a plus

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