Programmatic Campaign Buyer
New York, NY
Looking for a strategic programmatic Media Trader to join our evolving in-house media buying practice to execute campaigns for our portfolio of spirit brands driven by consumer precision data leverage. Our ideal candidate is an analytical media buyer who can build, execute, and optimize display, digital video and paid social media buys programmatically within various ad buying platforms.
Background & Objectives: During the past few years, Client has embarked upon a strong shift in media mix and strategy, embracing i) the growth of programmatic media and ii) the increasing usage of consumer behavioral data to be able to address the right consumer, at the right time, at the right time with the right message.
What You Will Be Doing:
" Educate and collaborate with cross-functional departments and media agencies on the new ways of working with our new in-house media practice via tailored campaign briefing, planning and reporting, creative specs, etc.
" Maintain thorough understanding of buying platforms and know how to leverage available features and solutions to accomplish various marketing objectives
" Monitor and optimize campaign performance daily while proactively sharing updates with key stakeholders
" Work hand in hand with Media Manager, responsible for campaign strategy, setup and manage a variety of digital display, digital video and social campaigns across tactics (site retargeting, first-party data CRM, data retargeting, prospecting, contextual targeting, PMPs, publisher direct buys) while exceeding program KPIs
" QA and resolve ad assets (3rd party tracking, creative specs, etc.) to gain approvals in ad platforms
" Work with global departments to drive the most efficient business operations for PR USA including but not limited to: Ad Serving, Viewability, DSP rates and partners
" Compile reports as needed, draw insights from data and make recommendations on how to increase efficiency of media
" Manage the billing process with vendors and ensure payments are processed in a timely manner
What You Must Have Experience Doing:
" 2-4 years of media agency experience or ad tech in digital Programmatic Trading/Buying with hands-on knowledge of DSP's Tools including but not limited to Adobe, The Trade Desk, DBM (Double Click Bid Manager), Appnexus, AAP (Amazon Advertising Platform) and all social platforms such as Facebook/IG, Snapchat, Twitter, Pinterest, LinkedIn and Google AdWords
" Experience working with large datasets and understanding of analytic methodologies for evaluating data
" Ability to implement 3rd party tagging and pixels via various Ad Serving technologies (DCM)
" Able to effectively manage costs while exceeding performance and viewability goals (70%)
" Excellent communication skills - ability to decode key campaign performance for a non-mathematical audience
" Working knowledge digital media software, including Measurement partners (9th Decimal) and others including IAS, Nielsen, ComScore, Double Click etc.
" Experience with marketing with e-Commerce driven initiatives, dynamic creative and various DMP's (Krux) is preferred