Marketing Consultant

Purchase, NY

Posted: 02/08/2019 Industry: FIN Consulting Job Number: 11850045
Client is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1, 200 offices in 43 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values rooted in integrity, excellence and strong team ethic. Client can provide a superior foundation for building a professional career - a place for people to learn, to achieve and grow. A philosophy that balances personal lifestyles, perspectives and needs is an important part of our culture.

Marketing ensures that Client gains the greatest value from its brand, the heart of the firm's franchise. It manages every aspect of our brand worldwide, from corporate advertising campaigns and sponsorships to umbrella marketing messages, research, product naming, graphic standards, and publication systems. Marketing also provides strategic guidance and creative support for business units and internal groups seeking to harness the power of our brand. It helps transform our intellectual capital into client relationships by planning and executing hundreds of events and conferences each year and assessing their business impact.

Position Summary:
The Private Banking Group (Client) is seeking an experienced marketing consultant to join the Cash Management Marketing team to partner with the Banking Services Team and Digital Platforms team, and be responsible for designing, building and implementing integrated marketing strategies to drive advisor and client engagement in Cash Management Services, particularly for an upcoming launch of new Deposit programs. This individual should have demonstrated skills, knowledge and experience in developing messaging and designing presentations, as well as developing tactical marketing plans. This role reports into Private Bank Group Vice President of Cash Management Marketing.

Responsibilities:
" In partnership with the Banking Services and Digital Platforms, create, develop and oversee the execution of marketing strategies to drive deposit growth
" Collaborate with the VP of Cash Management partner to create relevant and timely marketing campaigns, including proper messaging and branding
" Provide comprehensive marketing and sales support to the Banking Services team
" Partner with the Wealth Management Marketing and Business Development teams to develop and execute innovative cross platform marketing campaigns to drive FA and client engagement
" Analyze competitive market intelligence and product trend research to identify the attributes of clients and financial advisors most likely to be interested in Cash Management; develop multimedia marketing campaigns to target these segments
" Manage vendor relationships to ensure deliverables and deadlines are met
" Collaborate with Legal and Compliance partners to facilitate the timely review and approval of materials

Knowledge and Skills Required:
" B.A. Or B.S. With a concentration in Marketing, Communications or English a plus
" A minimum of 5-7 years of marketing experience in the financial services industry
" Experience with executing multiple marketing channels such as digital and direct marketing
" Ability to perform marketing analysis including segmentation; analyzing and interpreting trends
" Develop creative solutions in highly matrixed organization
" Foster collaborative relationships across functional teams
" Partnership experience a plus
" Knowledge of legal and compliance policies related to financial service industry a plus
" Proficiency with Word, Excel, PowerPoint required

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