Digital Activation Coordinator

Irvine, CA

Post Date: 06/21/2017 Job ID: 9871895 Industry: IT Consulting
Establish LOCAL digital engagement as a source of competitive advantage. Capitalize on local opportunities to accelerate net sales growth through both e-commerce and driving disproportionate local digital " share of voice and brand awareness.


Primary Responsibilities/Accountabilities:
" E-Commerce
o Aggressively pursue net sales growth with CA retailers who sell spirits on-line, either direct to consumer or through other digital " portals (Drizly, Saucey, Lasso, Sqyre, Thirstie, etc...).
o Develop and execute L3F digital tools that drive in-store visibility, shopper utility and sales (e.G. IBotta, digital displays, etc.).
o Support e-commerce sales by directing CA retailers to non-licensed e-commerce & delivery providers.
o Ensure SGWS is servicing e-commerce retailers (assets, programming, and inventory).
" PRUSA Digital Brand " Hygiene
o Work with SGWS and retailers directly to ensure all PRUSA assets (bottle shots, brand " stories, et...) are up to date and maintained.
o Facilitate and coordinate with brand activation teams commercial digital asset development
" Digital Program Development and Activation
o National program customization.
o Customer-specific program development.
o Support Prestige Sales Digital programming.
" Local Social Media Monitoring and Competitive Intelligence

Position Requirements and Considerations:
" 1-2 years of digital experience, on either the agency or client side
" Recommend full-time role, however, will to test as a " contract employee
" Salary/Rate commensurate with experience
" Role to report to CA Market Activation team - MAD or MAM as a developmental opportunity

Sally Guimond


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